2008 Taipei Toy Festival

Bearbrick Series 16

The Mira Department Store at Core Pacific City Mall (京華城)(also known as The Living Mall) in Taipei hosted the 5th annual Taipei Toy Festival early last month. The show, which ran from July 10-13th, brought thousands of insatiable toy collectors of all ages and uber-cool vinyl toy designers from around the globe through its doors. The crowds were insane.

Imagine (if you’ve been) one of Taipei’s night market. The entire event was buzzing like a horde of bees. I had a really hard time getting any pictures, and was thankful that I had listened to John and brought along my Canon point-and-shoot instead of the Digital Rebel. The close-quarters made it awfully hard to get near any of the booths, however it was kinda cool bumping elbows with some of the designers. Most of my photos didn’t turn out. But I spent wads of cash and managed to nab a few of my favorites before they sold out.Ci Boys

Show organizer, Monster Taipei, arranged several special events and activities throughout the duration of the four day show. With over 90 exhibitors, the event was expected to draw in over 20,000 toy fanatics and addicts of all ages. Toy enthusiasts enjoyed free daily toy giveaways, auctions for rare limited edition toys, and a chance to meet the artists and exhibitors from every corner of the world.

This was my first toy show, so I really wasn’t sure what to expect. Neither one of us were expecting the enthusiastic crowds. I’m always extra grateful for John in situations like these. Not only is he great protection, but he also has a bird’s eye view of everything. He quickly managed to locate my favorite designers and we headed straight for the Medicom, Crazy Label, Red Magic and House of Liu booths to grab my goodies before making our way through the rest of the exhibit.

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One of my favorite collectibles, CiBoys from Red Magic, had several custom DIY display booths for show on the floor. I was tempted to buy a kit for myself, but I can’t draw to save my life. I just settled for the chance to enjoy some of my favorites and I managed to purchase this super-cute set as a momento of my time here in Taiwan.

Ci Boys

I was also on the hunt for House of Liu’s Little Mei Mei. I got a peek at Mei Mei back in May and scoured the city trying to find her, before finding out that Mei Mei and her little brother, Di Di are Taipei Toy Festival Exclusives. I managed to nab the last Mei Mei at the House of Liu booth on Sunday afternoon. I didn’t have any luck with Di Di. He had sold out earlier in the day.

Mei Mei - House of Liu

My fascination with the vinyl toy industry started a few years ago when I started collecting a line of toys released by 7-11 convenience stores in Taiwan. The original set was based on the 12 signs of the zodiac. Since then, more and more artists have offered to design sets for convenience store as a means of advertising. The results have produced thousands of avid toy collectors. Soon after 7-11 released their line, Family Mart released a line of Chinese gods created by celebrity designer Demos Chiang (蔣友柏), the grandson of Chiang Kai-shek (蔣介石).

My obsession has continued to grow. Some time last year I stumbled upon Be@rbrick Love, a site totally devoted to the love and worship of all things Be@rbrick. I fell in love with the little anthropomorphized bears and quickly discovered why the vinyl art movement is so huge.

These toys are works of art, fabricated by creators with backgrounds in graphic design and art. They are released as limited editions, and are considered to be very real and affordable works of art. No two are the same, and the amount of detail that goes into each piece is incredible.

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Post Author: Carrie Kellenberger

I'm a chronically ill Canadian who has been living in Asia since 2003. I moved from China to Taiwan in 2006. I'm an experienced businesswoman and have worked in many leadership positions in Asia. In addition to my own work, I've been writing professionally about Asia, travel and health advocacy since 2007, providing regular content to publishing companies and travel publications in Asia and North America. I started writing about my health journey in 2009 after being diagnosed with Ankylosing Spondylitis. In 2014, I was diagnosed with Fibromyalgia and ME/CFS, which came with other massive health issues. These diagnoses were the start of my journey as a health advocate and patient leader. Since then, My Several Worlds has been recognized worldwide as a top site for AS, fibromyalgia, and chronic illness by WEGO Health and Healthline.

14 thoughts on “2008 Taipei Toy Festival

    michelle G

    (August 2, 2008 - 9:18 am)

    thanks carrie, I was waiting for this!

    […] Read the rest of this great post here […]


    (August 2, 2008 - 2:10 pm)

    Thanks Michelle. I waited all year for this event. It was great. Can’t wait for the next one!

    Bearbrick Lover

    (August 3, 2008 - 6:57 am)

    I was waiting for this, too! Thanks for the coverage. I love the pic of Akiyoshi Chino signing Kumano Gollo boxes – he looks so cool with that hat!

    And I agree with you that CiBoys are lovable – good choice, Carrie!

    Best regards,



    (August 3, 2008 - 8:57 am)

    Hi Ariel,

    Can’t wait for the next show! I just checked out your site yesterday and tried to leave a comment. I’m sorry I missed your giveaway. That’s why I should be checking in with you every day!


    (August 3, 2008 - 3:30 pm)

    thanks for picking up the mei mei. you rock!

    Nomadic Matt

    (August 3, 2008 - 8:02 pm)

    asian toys are always so funny looking but its no joke that i want that lost toy!


    (August 5, 2008 - 8:53 am)

    They are so cool!!!
    I wish I could not only have them all, but also design a few of these creatures. =)
    Toys are a heaven for any industrial designer.. and these vinyl toys are getting more and more space every year, they are gonna rule the world!


    (August 5, 2008 - 3:11 pm)


    They are and I love them. You’d be surprised though. Some of the designers from Canada and the States were pretty odd-looking (but adorable) as well.


    (August 5, 2008 - 3:13 pm)


    I wish I were better at drawing because I’d love to create something cool with one of those Do-It-Yourself kits. Unfortunately, my students are constantly laughing at how bad my whiteboard drawings are, and there’s no doubt in my mind that I’d ruin a ‘blank canvas’ in a heartbeat.


    (March 26, 2009 - 5:24 am)

    Mei Mei is soooooooo CUTE!


      (March 28, 2009 - 6:00 am)

      I know. She’s one of my favorites. I managed to grab the last one at the 2008 Taipei Toy Festival. She sold out within hours.


    (March 26, 2009 - 5:27 am)

    Have you ever been to Hamleys in central London? I always go there and I love toys.


      (March 28, 2009 - 5:59 am)

      Hi Nivin,
      No, I haven’t been. What kind of toys do you collect? I’m a huge Be@rbrick and CI Boys fan.

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