Today’s guest post is written by Yi – Creative freelancer and lover of photography, travel, sneakers & street art.
How great would it be if you got paid to use Facebook and Twitter at work? This is exactly what Standard Chartered is offering one lucky student to become The World’s Coolest Intern. It’s a paid 6-month paid internship based in Singapore and the intern will be promoting Breeze through various social platforms.
I had the opportunity to virtually chat with Katherine Liew, one of the top 10 candidates to go through to the final stages of this competition. She’s currently a law student in Adelaide, Australia.
I came across Katherine from a random Facebook page invite. At the time, I had no idea who she was or why she should be chosen for the internship. I was about to hit the ignore button, but realized five minutes of procrastination couldn’t hurt me.
Five minutes soon became 10, then 30 and before you know, I had spent an hour reading about Katherine and stalking her on Facebook, Twitter, LinkedIn, Formspring and her blog. Yup, that’s what I call a great online campaign.

So Katherine, how did you come across this internship and what made you apply for it?
The job listing caught my eye on LinkedIn, and the moment I read it I knew it was a dream job!
I’ve been involved with social media since 2008, and while I haven’t always had the time to be active I’ve been listening and and learning a lot. I’m passionate about marketing and very interested in technology so it suits me well. Plus, it’s been a great way of networking with people from interstate and overseas.
I’m always keen to learn more and I think it’s a great opportunity to work with a vibrant social media team as well as mentors from companies like Edelman, Jamiq, Goodstuph and Qais Consulting – not to mention the hands-on experience of doing social media for a bank that’s pushing the boundaries!
The company has also shown that they’re receptive to making cool ideas into reality with this video.
It’s a chance to work at the cutting edge of business and create something new; how can you pass that up?
I understand you’d be surfing the internet all day with this internship. But what exactly would the role involve?
Apart from generally exuding cool, the World’s Coolest Intern will be using social media to promote Standard Chartered’s new mobile banking app called Breeze.
It’s a pretty cool interface which doesn’t just do money transfers but also helps to make money management easy and… Actually kinda fun!
And yep, that means getting paid to be on Twitter, Facebook and YouTube all the time, plus meeting and getting to know as many people as possible!
I’ve already come up with some ideas that I’d like to pitch if I win, including this idea for making saving social.
How would you manage to stay productive and not procrastinate on these sites? Surely you’d get tempted to chat with friends and tweet about what you just ate.
I think it’s all about getting the right balance between the personal and the professional aspects of the brand. It would be almost impossible to NOT be productive; @StanChartBreeze seems to be going for a young and dynamic brand, so every conversation would just be adding to goodwill.
The role would involve you moving to Singapore, so what would you miss most about Australia?
Real milk! And real Italian coffee!
It goes without saying that I’ll miss all of my friends and family (although I’m doing my best to convince them to come along).
One of the differences is that generally Australians are a bit more casual and there’s less pressure to fit in with a societal norm.
Ok, so what do you look forward to in Singapore?
Stores that open past 5pm. Great food for $3 or less. Incredibly convenient public transport + cheap taxis. Easy access to South East Asia. Getting to meet lots of new people and catch up with some familiar faces!
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It takes a lot to impress me these days and I have to say that Katherine has definitely won me over with her bubbly personality, professionalism and her knowledge in social media. I would like to wish her all the best for this competition and I’m sure she’d get far with marketing regardless.
[UPDATE 20 Nov: BIG Congratulations to Katherine Liew as today she was announced the winner of the World's Coolest Intern competition! Good luck with the internship!]





Before traveling I worked in advertising so I could justify my time on social media as keeping up with the industry. I thought I was lucky but this is a killer job.
She got it!
Congrats to Katherine!
Congratulations Katherine!!! Emma Riggs told me about it!
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Best of luck and love from all at St Ann’s
DB